It might seem logical that any business is going to be happy with increased visitors to its website. More visitors mean more people find out about your company and that in turn will lead to more customers. Right? Well, the answer is more complicated than a simple yes or no as there are many factors to take into account. Welcome to the world of SEO or Search Engine Optimization.
Firstly we need to remember the sole goal of a SEO campaign is for a business to make sales through its website. Hits to the site, viewer traffic, number of visitors, call it what you will, are all part of the equation but the whole point is not to just get more people to your site but to get the right people to your site.
There are SEO companies out there that will tell you that for a set fee, you will get more visitors to your website. Great, job done, right? Hang on a minute. Increased hits on your site doesn’t always mean increased sales. The reason for this is that there are many businesses out that offer a service that for a fee they will send 1,000 people to your website. So you log into your website stats and see you have another 1,000 visitors and things are going great. However you don’t get one call or email and wonder if you have wasted your money. These people may be visitors to your site but they are never going to be customers.
If the people who visited your site found themselves there by clicking on a misleading advertisement or are actually being paid to visit websites each day then it also follows that whilst they make some of your statistics look good a closer look at your Google Analytics will tell you everything. And we do mean everything.
If the visitors you have been getting are fake visitors the Google statistics will show you have 1,000 visitors, that spend 2.4 seconds on your site, don’t click any other page and are from far flung places around the world.
Wouldn’t it be preferable to have 500 visitors who spent 4.2 minutes on your site, explored some of your other pages and links and who conform to at least some of your target factors, be it geographical location, that they are a consumer or user of the product or service you offer or are generally interested in you as a company. Most importantly they then clicked your contact us page to talk to you directly. These are genuine visitors who will lead to sales. These are the people our SEO services will bring to your business.
Year on year our business is growing and it’s a simple but effective ethos we go by. If our customers are successful we are successful.
So lets be successful together.