Even as recently as last year the option to have your business website available to mobile users was still a matter of preference. Now to have a highly ranked website that gives easy access to customers is nothing less than an absolute necessity.
Having no mobile site or even having a poorly optimized and designed one means that your users on mobiles devices such as phones and tablets will automatically be finding and using the services of your more technically switched on competitor rather than yours. We have become so used to attractive, engaging and easy to use websites being available on our mobile devices that if yours falls short of consumer expectation, the results are instantaneous. Goodbye and they are heading off to the next one.
Even businesses with a basic mobile site have to make changes just to stay within search engines rules and preferences. Long gone are the days when we have to pinch, zoom and fiddle with websites on our phone, instead they should be clear, bold and easy to navigate on one screen. Anything less just isn’t worth the time of day and once the damage is done nothing will get that browser, or to give them a better name, prospective client, back.
Google’s new requirements mean if your site isn’t a well-designed, easy to use and relevant mobile version of your main website then they won’t recommend you to their users. Several of our clients who declined the offer of a new or redesigned mobile site have since been in touch to ask us why they are slipping down the rankings in Google. And of course the answer is not rocket science. We need to remember that Google’s sole job is to find its users websites which best suit their needs.
So if a site has the right content, is well established, is linked and liked by others and also has a user friendly mobile site then up you go in the ranking and get to step forward and make your pitch to the world. However if any of the above is missing, down the rankings you go, slipping behind all of those competitors who have taken the time to get things right. A high Google ranking is their just reward whilst you are consigned to a murky backwaters of the digital world.
75 Squared is here to help your business get the attention it deserves by designing and implementing a new or exciting mobile site for you, one which is not only visible on all portable devices but which will get top marks from Google’s mobile SEO requirements.
We like to be hands on and get involved with the ideas process. There is nothing more important to us than our clients, but you have come to us for a reason so don’t always expect us to follow the cliché that the ‘client is always right.’ We are not merely “yes men and women” a fact which our clients are always grateful of.
Year on year our business is growing and it’s a simple but effective ethos we go by. If our customers are successful, we are successful.
So lets be successful together.